Throughout my career I have crafted a wide variety of professional content. Here is a selection of writing samples that highlight my broad range of content creation capabilities.

• Visiting Seabrook – SEO-optimized travel blog post I created to highlight Seabrook, a popular vacation destination on the Washington coast
• Social Media Toolkit – Social media toolkit for non-profit partners of a hypothetical company
• Freelance Copywriting Assignment – 1,200 words focused on the “project scope” keyword
• First Six Accomplishments – The first six business goals I would prioritize as a Marketing Coordinator for a professional services company
• Executive Newsletter – Executive-level newsletter detailing legislative and regulatory activities related to the derivatives industry
• White Paper – White paper on student loan debt for Gradfin, a leading fintech company
• Media Analysis PowerPoint – Analysis of three media markets in Washington state and insight on selected reporters and government officials
• Interview – Interview about my COML experience published on the Masters in Communications website
• Non-profit Communication Plan – Communication plan developed for the Refugee Women’s Alliance, a Seattle-based non-profit

Gonzaga COML accomplishments

Throughout my career I have sought to continuously improve my writing and content management skills, including further pursuing my education by earning a master’s degree in Communication and Leadership Studies (COML) at Gonzaga University, from which I graduated with a 4.0 GPA and was invited to join the prestigious Lambda Pi Eta National Communication Association Honor Society. Highlights of my coursework can be found below.

COML 601/602 – Leadership Capstone

• Capstone Project – My final project deviated a bit from the original project proposal submitted in COML 601. For my final project I created a website detailing effective communication techniques for newly elected state and federal representatives and senators. This six-page website featured real-world examples of social media content and constituent communication techniques rooted in ethical leadership.
• Capstone Project Proposal – The original proposal for my final project was the creation of a 10-20 page guidebook entitled “Effective Communication Techniques for the Newly Elected,” detailing effective communication techniques for new state or federal representatives or senators. It was designed to be a guide for anyone new to either Congress or a state legislature. 

COML 504 – Organizational Communication

• Communication Audit – I conducted a communication audit of Magnolia Cooperative Preschool, the largest cooperative preschool in Seattle, WA. The audit includes an analysis of organizational structure, interpretation of two organizational system theories, narrative analysis, three proposed surveys for internal and external stakeholder audiences, and three specific recommendations for improvement
• Critical Analysis Essay – Summary and critical analysis of the theories, findings, strengths, and weaknesses detailed in the scholarly article Social Media and Communication in Organizations, published in 2012 by Jim Macnamara and Ansgar Zerfass in the International Journal of Strategic Communication.

COML 512 – Strategic & Corporate Communication

• Crisis Communication Analysis – Examining how Starbucks and United Airlines reacted to separate media-intensive communication crises. Includes an analysis of company roles and priorities, internal and external stakeholders, tactics and strategies, timeline and resources, and a measurement of positive and negative impact related to the incidents 
• Communication Checklist – A communication checklist for the NextGen Cup Challenge, a Starbucks corporate initiative

COML 597 – Communication Ethics

• Personal Ethical Leadership and Action Plan – An outline of my personal ethical leadership philosophy and an “action plan” to ethically influence Starbucks
• Ethical Evaluation of Seattle’s 2014 Minimum Wage Debate – An evaluation of the dialogic ethics surrounding the 2013-2014 minimum wage debate in Seattle, WA 

COML 505 – Digital Storytelling

• Audio Project – King County Water Taxi and Seattle waterfront soundscape
• Photo Project – A day in my life
• Video Project – Refugee Women’s Alliance (ReWA) Success Stories